• Jaslyn Lim

How a dog lover spread love and knowledge on dog caring via card game

These dog lovers want to spread their love and share their knowledge with like-minded dog lovers. Find out how they do this using a card game named Doggohome.



Q: Please give the readers a short introduction about yourself and your company. What is your role? What is your company about? What is your “origin” story?

I’m Wilson and am the co-founder of WoofWaggers, an online discovery portal for dog lovers. My family has 4 dogs and had always found it difficult to find the most up-to-date places to bring our dogs to whenever we want to integrate them into our family activities. Hence, we started compiling the information and decided to share it with other like-minded dog owners.


Q: What is the mission, vision or guiding principles of your company? What values does your company embody?

The company’s mission is to “Create Better Lives for Dogs” and we are constantly trying to find ways to improve how we can better take care of not only our own dogs, but everyone who loves dogs.


Q: What is your company’s work environment like? Any quirks or interesting stories you would like to share?

We have a small office space that is based in Temasek Polytechnic and we sometimes sneak our dogs into our office while we work. One of our achievements to date is that we had managed to secure the Startup SG Founders Grant from Enterprise Singapore that helped funded the company to work on our dreams.



Q: What inspires the creation of Doggohome card game? What are the unique features about the game?

The decision to create a card game was randomly brought up through one of our chilling sessions with our friends and we thought it was an interesting idea to educate people about the how to take care of dogs before they get a real one. The unique features of this game is that it has a “competitive” and “collaborative” mode where most games usually have only 1 way of gameplay.


Q: What were some of the challenges you met while designing and producing Doggohome? What did you do to try to overcome them?

Coming up with the right game concept to ensure that it will be fun while trying to introduce the educational portion is the main challenge. Thankfully, we worked with Capital Gains Studio and they provided professional advice and guidance throughout our journey.


Q: It can be difficult to make ‘boring’ concepts like caring for animals into an entertaining yet accurate experience. What tips do you have for integrating real-life concepts into game mechanics?

By focusing on the high-level concepts and keeping things simple would be the best tip for this, as too many little details could make the game mechanics more complex.


Q: How does your company handle marketing for your game? What are some of the marketing strategies you have employed to reach out to your targeted audience and what are some lessons you have learnt while marketing the game?


We worked with local dog shelters such as SPCA and Exclusively Mongrel to assist us with some of our marketing as our focus is to help educate the masses on dog ownership responsibilities. Working with organizations that are aligned with our game concept is important.


Q: What are the future plans for the team? Are you planning to design another game?

We would be more focused on doing a revamp for our online discovery portal to improve the user experience and offerings. There might be a possibility for us to design another game in the future after the revamp.


Q: Where can I find out more about the game and where can I buy it? Please provide website, shop links, social media links related to the game.

The game can be purchased at SBD store, our online store (https://shop.woofwaggers.com/) SBD store physically at SPCA and any Hyggerium outlets in Singapore.